Top 5 Film & Television Apps Performance in Central America Q4 2021

In Q4 2021, the top 5 Film & Television apps on a unified platform in Central America demonstrated diverse performance trends. Below is an overview of how Netflix, HBO Max: Stream TV & Movies, Disney+, Tubi: Movies & Live TV, and Star+ performed during this period.

Netflix experienced a relatively stable revenue stream, peaking at approximately $53K in late November. Downloads fluctuated throughout the quarter, starting at around 406K in late September and dropping to just over 223K by late October before recovering to 355K in the final week of December. Active users showed a slight decline from 19.7M in late September to 17.5M by late October, but increased again to 19.2M by the end of the year.

HBO Max: Stream TV & Movies saw a peak in revenue at about $157K during the last week of December. Downloads showed a similar trend, starting at 305K in late September, dropping to 176K by late November, and then rising sharply to 318K by year-end. Active users fluctuated, beginning at 2.1M in late September, reaching a low of 1.8M in early November, but climbing back to 2.4M by the end of December.

Disney+ maintained a robust revenue stream, peaking at approximately $355K in late November. Downloads showed an upward trend towards the end of the quarter, starting at 181K in late September and rising to 302K by the last week of December. Active users followed a similar pattern, increasing from 2.8M in late September to over 3.1M by the end of December.

Tubi: Movies & Live TV displayed a consistent increase in downloads, starting at 116K in late September and rising to nearly 194K by the end of December. Active users also saw a steady rise from 542K in late September to 808K by the end of December.

Star+ showed moderate revenue growth, peaking at around $70K in early December. Downloads fluctuated slightly, starting at 163K in late September, dropping to 109K in mid-December, and then climbing back to 131K by the end of the year. Active users increased from 536K in late September to 734K by the end of December.

These insights are derived from Sensor Tower's data. For more detailed analytics and trends, visit Sensor Tower.